May 5, 2011
For Immediate Release
Contact: Peggy Hobson
Kokomo Visitors Bureau
765-457-6802 or 800-837-0971
The Indiana Glass Trail Proving Successful
Interest in The Indiana Glass Trail has grown quickly since the website was launched in February 2010. To date, 10,330 brochures promoting The Indiana Glass Trail have been distributed. Glass Trail information posted on the Visit Indiana website has received 3,458 hits in the 15 months that it has been on the State site. This is more than any other brochure ad on the site received in this time period. In addition, 73% of the visitors exiting the Visit Indiana website linked on to another tourism site directly from the Glass Trail Trip Idea page, driving the visitors to related sites.
In 2009 five Indiana Visitor Bureaus joined forces to form the trail which includes Anderson, Muncie, Kokomo, Hamilton County, and Columbus. The Visitor Bureau partners received a matching grant from Indiana Artisan and Indiana Office of Tourism Development to start the project. The Indiana Glass Trail came to life in 2010 after the website (www.IndianaGlassTrail.com) and promotional efforts were launched. The mission of the trail is to drive business to glass artisans along the route extending through each county by promoting the work of glass artists, factories, schools, galleries, festivals, and museums.
The Indiana Glass Trail joined nearly 200 other exhibitors at the Indiana Artisan Marketplace held April 16 and 17 at the Indiana State Fairgrounds. Nearly 5,000 people attended. Cindy Frey, Associate Director of the Columbus Area Visitor Center, who worked at the Indiana Glass Trail booth at the Marketplace stated, “The exposure we received at the Marketplace was tremendous. We were kept very busy talking to people and answering their questions about the trail and the glass artists and venues we represent.”
“We knew The Glass Trail would attract people to it when we were talking about forming the partnership,” states Peggy Hobson, Executive Director of the Kokomo Visitors Bureau and administrator of the Glass Trail. “But we had no idea that it would generate as much attention as it has this quickly.”
Hobson continued, “We are now seeing an increase in visitation to the sites on the trail. Kokomo Opalescent Glass has increased their plant tour schedule from two days to four days to keep up with the demand.” During the first four months of 2010 Kokomo Opalescent Glass had 574 people tour their facility. In the same time period in 2011, 1,052 people have taken the tour. John O’Donnell, CEO of Kokomo Opalescent Glass, says, “Tours mean additional revenue which we are also seeing.”