2015 Visitor Profile Study Findings Released

A visitor profile study was conducted in Kokomo/Howard County earlier this year.  The 2015 study found that most travelers visit Howard County to see family and friends, attend local festivals and events, or conduct business or corporate travel and stay for a short trip; and that the community ranks highly with visitors for hospitality, safety, family-friendliness, and affordability.

Artist Alley

Artist Alley in Downtown Kokomo

The study was completed by Certec, Inc., a Lexington, Kentucky-based firm specializing in destination research and market analysis, and found that over one-third of Howard County visitors come to the community to see family and friends, while another 28 percent visit the area to enjoy local events or attractions.

Sixty-two percent of those surveyed say they visit Kokomo for a short trip lasting 1 to 3 days. The findings are also good news for the local economy: in addition to visiting friends and relatives, visitors listed shopping, dining, and attending area sporting and entertainment events as top activities during their stays in Howard County.

Kokomo Municipal Stadium

Kokomo Municipal Stadium

Furthermore, over 85 percent of those surveyed stated that they are either “completely satisfied” or “very satisfied” with their tourism experiences in Howard County; in fact, less than 1 percent were not at all satisfied with their experiences.

Other key findings from the report:

  • Primary markets for Kokomo visitor travel were Indiana (non-Howard County), Illinois, Ohio, and Michigan
  • Typical visitor party includes 3 people who stay for an average of 2.4 days
  • Popular attractions for visitors include Kokomo Beach Family Aquatic Center, Seiberling Mansion, Elwood Haynes Museum, Kokomo Opalescent Glass, and Kokomo Automotive Museum
  • Overall, visitors averaged 4 trips to Howard County in the past 2 years
  • Nearly 87% of visitors say they are likely to return to Howard County in the next 2 years

Learn more about our recent visitor profile study here.

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